{"id":358,"date":"2020-04-05T00:27:00","date_gmt":"2020-04-04T18:57:00","guid":{"rendered":"http:\/\/wpthemetestdata.wordpress.com\/?p=358"},"modified":"2020-09-16T19:34:58","modified_gmt":"2020-09-16T14:04:58","slug":"localized-playlist-for-six-countries","status":"publish","type":"post","link":"https:\/\/gowarranty.in\/blog\/localized-playlist-for-six-countries\/","title":{"rendered":"Spotify launches curated podcast playlists in a bid to make the platform a podcast tastemaker"},"content":{"rendered":"

Spotify is officially trying to solve the podcast discovery problem. While also trying to help podcasters reach new audiences. The company announced today that it\u2019s rolling out three human-curated podcast playlists in six countries. These curated playlists will be available in the US, Germany, Sweden, the UK, Mexico, and Brazil. New podcasts will be shared every three weeks, and will be called\u00a0<\/span>Best Podcasts of the Week<\/span><\/strong>,\u00a0<\/span>Brain Snacks<\/span><\/strong>, and\u00a0<\/span>Crime Scene<\/span><\/strong>. Each of these playlists will be localized to the respective countries and will be populated by curators from each location. For this special feature, Spotify hired podcast curators from around the world.\u00a0<\/span><\/p>\n

The playlists are meant to get people who already listen to podcasts to \u201cbuild a habit around listening on Spotify,\u201d says Courtney Holt, VP, Global Head of Studios & Video. The audio platform first tested podcast playlists last year and since then spent time observing how people use them. Holt says Spotify is looking to engage people who have never listened to a podcast and help people search for something new.<\/p>\n

Of course, the playlist rollout comes at a fraught time for the world, and one in which podcasters are watching to see if disappearing commute times affect how often people listen to their shows. Holt says Spotify has seen habits change, like people listening to shows at different times of day, but he says the company expects behaviour to return to usual as the pandemic eases up. \u201cI think that a lot of people are changing behaviours for a limited time, but we also have signals \u2014 we look at our platform globally \u2014 and we\u2019re seeing different datasets in different markets who are in different stages of pandemic response,\u201d he says. The playlist rollout would have happened with or without the pandemic, he says, so the company is keeping with its podcast plans.<\/p>\n

Spotify\u2019s curation efforts might make some in the broader industry nervous. Apple, the original and biggest name in podcast platforms, features editorial lists, not playlists that cycle through every recommended episode. The industry largely respects the team\u2019s opinions, mostly because Apple isn\u2019t making its own podcast content. Spotify, however, is. It owns Gimlet Media, Parcast, Anchor, and its own Spotify Studios, all of which are designed to produce different podcasts. People in the industry might worry that Spotify will use its playlists to amplify its own voices. Holt says people shouldn\u2019t worry.<\/p>\n

\u201cThe product only works if it has editorial integrity, and our editors have been given the directive to pick what the best content is,\u201d he says. \u201cIt really has very little to do with whether or not we\u2019ve made it … The goal is to reflect what is interesting to a broad constituency, and if our shows rise to the occasion, that\u2019s great, but the idea is that this is not a way to celebrate Spotify-produced content. It\u2019s a way to celebrate the shows you have to hear in any given week because they\u2019re amazing.\u201d<\/p>\n

He says the curators will use a \u201cbunch of different datasets\u201d to find shows, eventually building a tool that lets creators submit their own episodes, too. Along with today\u2019s announcement, the company\u2019s also launching a tool in its Spotify for Podcasters dashboard that will send a notification to show creators whenever one of their episodes is included in a playlist.<\/p>\n

Holt doesn\u2019t think Spotify is positioning itself as a tastemaker and as a place where everyone can listen to shows, is problematic for the industry. If anything, it\u2019s a benefit, he says.<\/p>\n

\u201cThe goal is to highlight the industry,\u201d Holt says. \u201cSo I think the more we do that, the better it is for everybody.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Spotify is making playlists, but it\u2019s also making its own podcasts too<\/p>\n","protected":false},"author":1,"featured_media":2165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191,225,198],"tags":[],"class_list":["post-358","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","category-trending","category-virtual-reality"],"_links":{"self":[{"href":"https:\/\/gowarranty.in\/blog\/wp-json\/wp\/v2\/posts\/358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gowarranty.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gowarranty.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gowarranty.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gowarranty.in\/blog\/wp-json\/wp\/v2\/comments?post=358"}],"version-history":[{"count":5,"href":"https:\/\/gowarranty.in\/blog\/wp-json\/wp\/v2\/posts\/358\/revisions"}],"predecessor-version":[{"id":1849,"href":"https:\/\/gowarranty.in\/blog\/wp-json\/wp\/v2\/posts\/358\/revisions\/1849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gowarranty.in\/blog\/wp-json\/wp\/v2\/media\/2165"}],"wp:attachment":[{"href":"https:\/\/gowarranty.in\/blog\/wp-json\/wp\/v2\/media?parent=358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gowarranty.in\/blog\/wp-json\/wp\/v2\/categories?post=358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gowarranty.in\/blog\/wp-json\/wp\/v2\/tags?post=358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}